JingJing starts with a live-first feed, visible reactions, and clear creator credits. Viewers can discover creators, send Bao, and immediately see how support lands in the Drop. The interface stays fast because live matters more than a giant archive.
For creators, the point is setup freedom. Phone, OBS, and multi-platform workflows are part of the product logic, not an accessory for later. Real-time Glow shows what is happening during the Drop instead of sending creators to a dashboard after the Drop.
Surge brings competition into the room. The Reef creates space for items, crafting, and Chai-based trades. Everything follows the same rule: entertainment can be playful, but credits and conversion have to stay clear.